Statistics on Local Stores and Brick-and-Mortar Stores That Use Coupons
In today's competitive retail landscape, local stores and brick-and-mortar establishments are constantly seeking new ways to attract customers and boost sales. One popular strategy is the use of coupons, which can entice shoppers to make purchases and drive foot traffic. In this blog, we will explore some key statistics on local stores and brick-and-mortar stores that utilize coupons as part of their marketing efforts.
The Power of Coupons in Driving Sales
Coupons have long been a powerful tool for retailers looking to drive sales and attract new customers. According to recent studies, coupons are one of the top factors that influence consumers' purchasing decisions when shopping at local stores or brick-and-mortar establishments. In fact, a staggering 90% of consumers report using coupons when making a purchase at a physical store.
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Impact on Customer Loyalty and Retention
Beyond driving immediate sales, coupons also have a significant impact on customer loyalty and retention. Research shows that customers who use coupons during their shopping experience are more likely to return to the same store for future purchases. This highlights the importance of implementing a coupon strategy to not only attract new customers but also retain existing ones.
Trends in Coupon Distribution and Redemption
With the rise of digital technology, the distribution and redemption of coupons have evolved significantly. Local stores and brick-and-mortar establishments are increasingly utilizing online platforms and mobile apps to distribute coupons to their customers. This trend has led to a surge in mobile coupon redemption rates, with more and more shoppers opting to redeem digital coupons at physical stores.
Conclusion
In conclusion, the use of coupons has proven to be an effective strategy for local stores and brick-and-mortar establishments looking to drive sales, enhance customer loyalty, and stay competitive in today's retail environment. By staying attuned to the latest trends in coupon distribution and redemption, businesses can leverage the power of coupons to attract and retain customers effectively.
